Avanoa means opportunity, and that simple idea sits at the heart of everything we do. In this blog, Warren Lio shares the story behind Avanoa, why the business was created, and the belief that travel technology should help TMCs grow, not slow them down. Discover how smarter support, stronger operations, and a people-first mindset can turn technology challenges into opportunities for long-term success.

Most TMCs do not have a people problem. They have a travel technology support problem. This blog explores real stories from travel businesses that improved onboarding speed, reduced operational friction, survived GDS migrations without chaos, and created smoother systems with the right support behind them. Less firefighting. More growth. And hopefully fewer spreadsheets called “FINAL_FINAL_v9”.

If your TMC feels slowed down by messy systems, replacing everything might seem like the answer. But most problems come from how your tech is set up and managed. This guide breaks down six practical ways to fix what’s already there, so your team spends less time troubleshooting and more time serving clients.